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Super Bowl Advertising: Winners, Losers and Lecturers

In Communicus CEO Jeri Smith’s latest piece for the Observer, she cuts through the Super Bowl advertising hype and explains which ads actually worked. That means a focus...

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3 Consumer Insights Lessons From Recent Political Polling Failures

Last year was a bad one for the polling profession. While economists, along with weather forecasters, aren’t expected to be right very often, pollsters are supposed to be...

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Super Bowl Ads: The “Ultimate CMO Money-For-Nothing Splurge”

Communicus CEO Jeri Smith is The Drum‘s newest columnist. In her debut column, she illuminates why allocating big budgets to Super Bowl advertising is something brands...

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The Folly of Brand Advertising on Snapchat

Sir Martin Sorrell recently made an astonishing revelation: WPP’s clients spent $90 million on Snapchat ads in 2016. Our CEO, Jeri Smith, writes for MediaPost’s...

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Does Your Brand Have a Story?

As brands struggle to break through with their ads and commercials, many strive to tell a story. Storytelling can lure people into an ad, and a well-constructed story can...

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  • In the News

Super Bowl Advertising: Winners, Losers and Lecturers

In Communicus CEO Jeri Smith’s latest piece for the Observer, she cuts through the Super Bowl advertising hype and explains which ads actually worked. That means a focus...

Read More

Super Bowl Ads: The “Ultimate CMO Money-For-Nothing Splurge”

Communicus CEO Jeri Smith is The Drum‘s newest columnist. In her debut column, she illuminates why allocating big budgets to Super Bowl advertising is something brands...

Read More

The Folly of Brand Advertising on Snapchat

Sir Martin Sorrell recently made an astonishing revelation: WPP’s clients spent $90 million on Snapchat ads in 2016. Our CEO, Jeri Smith, writes for MediaPost’s...

Read More