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How to Avoid Analytic Traps That Can Ruin Your Brand Among Hispanic Consumers

With $1.5 trillion in annual spend in the United States every year, Hispanic consumers comprise a vital segment for many brands. Yet there are several errors commonly made by...

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How Brands Can Get the Most from Facebook Advertising

Facebook has taken a lot of heat lately, with industry pundits claiming the platform has “jumped the shark” for advertisers. At the same time, Facebook itself has...

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Super Bowl Advertising: Winners, Losers and Lecturers

In Communicus CEO Jeri Smith’s latest piece for the Observer, she cuts through the Super Bowl advertising hype and explains which ads actually worked. That means a focus...

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3 Consumer Insights Lessons From Recent Political Polling Failures

Last year was a bad one for the polling profession. While economists, along with weather forecasters, aren’t expected to be right very often, pollsters are supposed to be...

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Super Bowl Ads: The Ultimate CMO Money-For-Nothing Splurge

Communicus CEO Jeri Smith is The Drum‘s newest columnist. In her debut column, she illuminates why allocating big budgets to Super Bowl advertising is something brands...

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How to Avoid Analytic Traps That Can Ruin Your Brand Among Hispanic Consumers

With $1.5 trillion in annual spend in the United States every year, Hispanic consumers comprise a vital segment for many brands. Yet there are several errors commonly made by...

Read More

How Brands Can Get the Most from Facebook Advertising

Facebook has taken a lot of heat lately, with industry pundits claiming the platform has “jumped the shark” for advertisers. At the same time, Facebook itself has...

Read More

Super Bowl Advertising: Winners, Losers and Lecturers

In Communicus CEO Jeri Smith’s latest piece for the Observer, she cuts through the Super Bowl advertising hype and explains which ads actually worked. That means a focus...

Read More