Media Post: Changes That Will Make Or Break Your 2014

New Year, New Challenges: Implementing the right advertising tactics now will help your company stay ahead of competitors. Communicus CEO Jeri Smith writes for Media Post’s Marketing Daily and highlights the best ways for advertisers to manage shifts in the industry and maximize ROI.

Communicus’ shares advertising strategies so brand advertisers can best leverage the marketing challenges of 2014. Our insights will help you address trends like real-time and total market advertising, without losing sight of the brand.

Read more HERE.

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Author: Communicus

Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.

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