Advertisers have always struggled to find ways to set their brands apart from the competition. Read Jeri Smith’s byline about the reduction in differentiation between major brands and their ongoing battle with private labels…
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Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.