Jeri Smith talks to Media Life about how brands can persuade, whether TV commercials are persuasive as well, and how TV and the web can best work together for advertising.
Read Media Life Magazine’s: Surprise, Social Media Changes Behavior HERE.
How's Your Advertising Working?
Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.