Mobile-reliant Hispanic market could be a key for Apple Competitors [INSIGHT]

Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices.

Key findings from Communicus’ research include:

· Hispanic children are 70% more likely than general market children to own a tablet. Hispanic pre-kindergarten aged youth are 45% more likely to ask their parents for a tablet.
· Half of Hispanic parents are considering purchasing Samsung, Google, or other non-Apple iPad tablets for themselves. Hispanic parents are five times more likely to own an Amazon Fire Phone compared to general market parents, and more than twice as likely to own a Microsoft tablet.

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Author: Communicus

Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.

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