As anticipation for the 2015 Super Bowl begins to build, marketers and sports fans alike are awaiting Sunday, Feb. 1. Advertisers who are investing $4 million or more in a Super Bowl commercial are busy plotting their creative strategies and public relations programs while the rest of us wait to be entertained.
But marketers everywhere should take pause and examine past insights that have emerged from previous Super Bowl ad investments. There are some important themes that are transcendent for advertisers everywhere.
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