There is a variety of strategies on how to best advertise to Hispanic targets. While some tactics can be effective, many are built on myths that no longer particularly work. It’s easy to stereotype an audience, and then address them as such. But the 55 million individual Hispanic consumers in the U.S. are definitely not monolithic, nor should they be stereotyped.
When advertising is created based on commonly held beliefs about what works, it often results in creative that fails to break through and persuade. Many Hispanic campaigns are built based on the following.
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