Of course, it is the Super Bowl and everyone wants to produce a clever spot, but as is true with any ad, it’s not going to work if the people who see it don’t know what brand it’s for. While only about half of those who engage with and remember a typical TV commercial associate it with the correct brand, the batting average for Super Bowl commercials is even worse, at about one in three correct associations.
Despite the huge investment that’s made in development and production, Super Bowl ads tend to fare worse than typical TV commercials for several reasons.
Click HERE for more.
