Year after year, March Madness grips America and the college basketball tournament delivers real value to brands. How did the NCAA do it? Well, it’s not shiny or “innovative,” but their approach works. Communicus CEO Jeri Smith writes for MediaPost why the keys to the sporting event’s advertising success are something every marketer can leverage.
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In the News » How the NCAA Made March Madness a Slam Dunk for Advertisers
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