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Soccer: A Good Bet for American Advertisers or Not?

Twenty years after the big push to make soccer “a thing” in the US, it’s worth asking: Did it work? More to the point, is soccer popular enough to be a lucrative venue for advertisers? In her monthly column for The Drum, Communicus CEO Jeri Smith reveals the data – and her insights into which consumer segments are┬ápassionate about the sport might surprise you.

Author: Communicus

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