System 1 is one of the most buzzed-about concepts in the advertising industry. For once, the hype is deserved. Brands are right to be focused on System 1.
Yet most marketers make fundamental errors in their understanding of System 1 – misconceptions that hold back their brand’s advertising from being as effective as it should. Communicus CEO Jeri Smith writes for the Observer on why System 1 matters, what many misunderstand about it, and how tapping into System 1 dynamics can build your brand for years to come.
Bonus: After you read Jeri’s Observer piece, check out the Communicus overview of System 1 and advertising.