How Advertising Can Build Brands’ Mental Availability to Consumers

Not every brand has a Super Bowl budget. But even those that do are not (in general) reaping the most valuable benefit they could feasibly get from advertising during the Big Game. Every brand needs to grow their mental availability in consumers’ minds, whether they’re Super Bowl advertisers or not. Communicus CEO Jeri Smith reveals how marketers can increase mental availability to consumers – and why doing so is vital to brand survival and success.

 

Photo by Rosenfeld Media

How's Your Advertising Working?

Author: Communicus

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