Despite myriad shifts in retail, consumer behaviors, and technology, CMOs face the same daunting challenge as ever: Build brand equity and stand out from the competition, becoming an automatic purchase for consumers. Communicus CEO Jeri Smith takes a deep dive into how advertisers can stem losses in brand differentiation – and why brand survival depends on it.
How's Your Advertising Working?
Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.