Building your brand with Hispanics the blended, bicultural way
Jeri Smith draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers. Read Quirk’s Marketing Research Media’s: Building your brand with Hispanics the blended, bicultural way HERE.
Distracted TV Viewing: A Growing Threat?
Recent research suggests that nearly 50% of primetime TV viewers are engaging with a second screen during their TV viewing…
Entertaining Ads Often Fail to Pay Their Way
Brand advertisers need to stand up to their agency partners and demand that the brand be inextricably woven into the story of the commercial.
Beyond Best Practices: Engaging With Social Media
Advertisers are acutely aware of the growing need to reach Hispanic audiences through both offline and online media. Recent Communicus research dug deeper into the specifics behind effectively reaching the Hispanic Market with the online aspects of your campaign. Jeri Smith writes for Media Posts’ Engage: Hispanics to reveal some of these best practices. Read MediaPost’s Engage: Hispanics HERE.
How Even ‘Small’ Media Investments Can Generate Big Results
Over the July 4th weekend, Coca-Cola orchestrated a strong digital push to support its sponsorship of the Coke Zero 400. Coca-Cola hosted page takeovers on Yahoo and NASCAR’s sites…