Agencies Ecstatic as Super Bowl Week Begins – But Are the Ads Cost Effective?
Feb04

Agencies Ecstatic as Super Bowl Week Begins – But Are the Ads Cost Effective?

Between 2004 and 2014, the NFL generated $2.19 billion in ad-revenue through the Super Bowl. This year, it will cost as much $5 million to buy airtime during the event. This cost represents, roughly, a $500,000 increase since last year; yet it’s still unclear whether the advertisements are actually effective. Click HERE for more.

Read More
Are Super Bowl Ads a Waste of Money and Talent?
Jan29

Are Super Bowl Ads a Waste of Money and Talent?

Advertisers are expected to spend quarter of a billion dollars on Super Bowl ads, and they may not be worth the talent and money it takes to make them.

Read More
Super Bowl 50 Advertising Sells-Out at Record Nearly $5 Million for :30; What Can Advertisers Expect in Return?
Jan22

Super Bowl 50 Advertising Sells-Out at Record Nearly $5 Million for :30; What Can Advertisers Expect in Return?

Communicus has evaluated the effectiveness of over 150 Super Bowl commercials between 2011 and 2015. Advertisers who have invested the $5 million or more[…]

Read More
How Advertising Changes Consumer Behaviors in Healthcare Marketing
Jan19

How Advertising Changes Consumer Behaviors in Healthcare Marketing

When it comes to decisions that are as complex and personal as health care attitudes and behaviors, it can be challenging to identify the precise role played by advertising. Not only are consumers frequently unwilling to admit that advertising convinces them to change, they often don’t even recognize the role played by sponsored messages in how their attitudes and behaviors have been shaped. READ AMA’S ARTICLE HERE

Read More
Seven Tenets for Understanding Brands From the Consumer Perspective
Jan12

Seven Tenets for Understanding Brands From the Consumer Perspective

Because brands are so overwhelmingly important to the success of a business, enormous amounts of research are devoted to understanding how brands function within the mind of the consumer and, ultimately, influence purchasing decisions. For many businesses, brands are among their most valuable assets. Brands provide consumers with reasons to choose theirs and to pay more for some brands than others. Further, they offer consumers...

Read More