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How to Leverage System 1 Dynamics for Advertising Success
Sep19

How to Leverage System 1 Dynamics for Advertising Success

Yes, the hype is deserved.

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How to Save a Brand
Sep13

How to Save a Brand

It’s not necessarily easy, but it is simple – and cheaper than the alternatives.

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Why Programmatic Could Be Doing Your Brand More Harm Than Good
Sep08

Why Programmatic Could Be Doing Your Brand More Harm Than Good

The supposed Holy Grail just can’t live up to the hype.

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Why Google, Facebook, Amazon and Uber Are All About TV Ads
Aug21

Why Google, Facebook, Amazon and Uber Are All About TV Ads

Do they know something about the power of TV that you don’t?

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Soccer: A Good Bet for American Advertisers or Not?
Aug07

Soccer: A Good Bet for American Advertisers or Not?

How successful was America’s most recent big sports launch?

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