Old, Familiar and Effective!
It’s been interesting to see an emerging trend in which a number of major advertisers have started re-using old TV commercials. For some time now, the conventional wisdom has said that the only way to attract the attention of today’s consumer is with the fresh, new and different. So what’s going on here?
Business Decision-Making and the System 1 Brain
What many B2B brands seem to forget is that people who work in business are humans,too. And while business decisions are supposedly made based on purely rational considerations, that’s far from the truth. This fundamental misunderstanding underlying much B2B advertising leads to tens of millions of squandered advertising spending every year, across both traditional media and digital channels…
P&G Made These Digital Advertising Measurement Mistakes So You Don’t Have To
Marc Pritchard, chief brand officer for Procter & Gamble, is pulling no punches in admitting to P&G’s mistakes in digital advertising. How’s this for real talk? “As we all chased the Holy Grail of digital, self-included, we were relinquishing too much control – blinded by shiny objects, overwhelmed by big data, and ceding power to algorithms.” Pritchard’s reputation as a marketing leader and digital...
Do You Know the Defensive Impact of Your Advertising?
Shifting consumer behaviors, a changing media landscape, and widespread category disruption have placed many brands on the chopping block. The good news: Advertising is saving endangered brands – whether they know it or not. The bad news: In most cases, they don’t. If you don’t realize your ads are helping stem even more devastating losses, a host of mistakes will be made. Whether it’s ditching a campaign you...
Where Brands Win ROI: Olympics or Super Bowl?
You might be surprised which event comes out on top – and why.