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What Automotive Marketers Can Learn From Insurance Brands
Nov03

What Automotive Marketers Can Learn From Insurance Brands

One industry is thrilling, the other is boring – but the dull one is doing a much better job at advertising.

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Why Google and Other Digital Giants Spend Billions on TV Ads
Oct04

Why Google and Other Digital Giants Spend Billions on TV Ads

Find out what they know about TV ROI versus digital.

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How to Save a Brand
Sep13

How to Save a Brand

It’s not necessarily easy, but it is simple – and cheaper than the alternatives.

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Why Google, Facebook, Amazon and Uber Are All About TV Ads
Aug21

Why Google, Facebook, Amazon and Uber Are All About TV Ads

Do they know something about the power of TV that you don’t?

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Are You Underestimating the Effectiveness of Your Advertising?
Jun13

Are You Underestimating the Effectiveness of Your Advertising?

With brand equity and differentiation at all-time lows, many advertisers from multiple categories are on the defensive. Thanks to category trends and emerging consumer preferences, many brands can expect the threat of extinction to remain constant. But there is a big chance that the effectiveness of even endangered brands’ ads are being sold short in research and reporting. In her monthly column for The Drum, Communicus CEO Jeri Smith explains why marketers need look no further than advertising measurement to find out if your brand’s campaigns are doing better than...

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Endangered Brands and Their Common Advertising Measurement Oversight
Mar21

Endangered Brands and Their Common Advertising Measurement Oversight

What marketers don’t track, they cannot diagnose or act upon – but should.

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