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What Snapchat’s Woes Mean for Advertisers
Nov13

What Snapchat’s Woes Mean for Advertisers

How many CMOs will stand up and show that they’ve driven real results by spending on Snapchat advertising?

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Why Programmatic Could Be Doing Your Brand More Harm Than Good
Sep08

Why Programmatic Could Be Doing Your Brand More Harm Than Good

The supposed Holy Grail just can’t live up to the hype.

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The Sporting Solution to Brands’ Live Video Dilemma
Jun01

The Sporting Solution to Brands’ Live Video Dilemma

All the ROI, none of the risk.

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How to Mitigate the Risk of Advertising on Video Platforms
May01

How to Mitigate the Risk of Advertising on Video Platforms

How to come up with a video strategy that won’t get you fired.

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Coca-Cola and P&G Tell the Truth About Digital
Mar28

Coca-Cola and P&G Tell the Truth About Digital

Why marketers should heed what two CPG C-suite marketing and brand executives have to say about digital.

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Facebook’s Advertising ROI for Brands Isn’t Where You Think It Is
Feb23

Facebook’s Advertising ROI for Brands Isn’t Where You Think It Is

Find out what Communicus research reveals about Facebook’s best uses for brands.

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