Friends, Family and Algorithms – A Winning Combination for Your Brand?
Ever wonder how powerful it is for people to share advertisements on their social media? And does that make viewers more likely to buy something if someone personally recommends the product to them…
How Large is the Influence of Influencers
How do you become a ‘cool’ brand? You certainly can’t just claim that you’re ‘cool’ – that is decidedly un-cool! One increasingly popular way to build the cool-factor is by paying social media influencers to promote your brand. After all, they have the credibility and coolness built-in, and an endorsement from an influencer must be more powerful than an ad coming from a marketer, right?
P&G Made These Digital Advertising Measurement Mistakes So You Don’t Have To
Marc Pritchard, chief brand officer for Procter & Gamble, is pulling no punches in admitting to P&G’s mistakes in digital advertising. How’s this for real talk? “As we all chased the Holy Grail of digital, self-included, we were relinquishing too much control – blinded by shiny objects, overwhelmed by big data, and ceding power to algorithms.” Pritchard’s reputation as a marketing leader and digital...
What Snapchat’s Woes Mean for Advertisers
How many CMOs will stand up and show that they’ve driven real results by spending on Snapchat advertising?
How to Mitigate the Risk of Advertising on Video Platforms
How to come up with a video strategy that won’t get you fired.