Optimizing Your TV Investment With More Executions
How far will your advertising dollars go? Advertisers are trying to make the most of their budgets by minimizing the investment in ‘non-working’ dollars – readjusting investments to produce just one TV spot in place of a pool of executions. The popular idea that more media exposures translates to better returns isn’t necessarily the case. In fact, reworking your ad budget to produce multiple spots can pay off in greater campaign...
YouTube Personalities Earn Celebrity Status Amongst Gen Z
Want to impress teens and get them to buy your brand? New research conducted by Variety suggests that hiring a YouTube star to be your brand spokesperson could be the winning ticket.
Digital Media and Marketers: Love Affair or Friend Zoned?
Most marketers agree: There is a lot to love about digital as an advertising medium. It is highly targetable, cost efficient, extremely trackable, easy to optimize on the fly, and ever evolving to more effectively buy and serve ads…
Mike’s Hard Lemonade: Can a Brand Succeed on Digital Alone?
Throwing all of its eggs in one basket, Mike’s Hard Lemonade has dedicated ALL of its advertising budget to the digital arena. In the highly competitive market of malt-beverage advertising, focused spending of advertising dollars is a smart move. But what do they stand to lose by abandoning TV?
Amazon’s Ads: What’s In It for Brands?
Amazon is on target to sell close to $1 billion worth of advertising this year. Using data from 237 million active customers, Amazon is quickly generating more ad revenue than other online advertising platforms. What is setting the online retail giant apart from competitive platforms like Google, Pandora, and Twitter? The power of purchase.
Easier Said Than Done: Real-time Marketing
Real-time marketing is all the rage, and definitely can produce a positive impact on brands. Advertising Age addresses the phenomenon this week, defining the marketing strategy as “one of the most powerful methods of story telling for brands.” That can certainly be true – if brands are sharing the right story. We shared our insights on the social media content marketing trend and agree that it can be great when done correctly but it...