Winning Over Moms with System 1 Dynamics
Work smart, not hard, to turn today’s moms into your brand’s best consumers.
Persuading Two Consumer Segments with One Campaign: Moms and Kids Edition
Yes, you can win over both consumer segments with the same campaign.
Does Your Brand Have a Story?
As brands struggle to break through with their ads and commercials, many strive to tell a story. Storytelling can lure people into an ad, and a well-constructed story can result in the viewer learning something new about, or feeling differently towards the brand. Advertisers who create ad stories that engage and persuade should feel justifiably proud of their accomplishments. That said, for the brand to thrive…
Taglines as Tag-Alongs
We’ve commented in this space before about how brand marketers care more about their taglines than consumers do…
How Advertising Works Today
The ARF just released the results of their ‘How Advertising Works Today’ study, touted as the most extensive industry study in more than 25 years. We were gratified to see that their findings line up very closely with ours – and mirror how we have for years been advising clients to optimize their advertising campaigns and spending allocations…
2016 Super Bowl Study: And the Winner Is… Persil Detergent?
Out of the fifty-one Super Bowl ads included in the research, the commercial that combined strong branded engagement and significant persuasive impact […]