The Steve Jobs Blueprint for Advertising Success
Dec06

The Steve Jobs Blueprint for Advertising Success

You don’t need a Genius Bar to create genius advertising.

Read More
Why Google and Other Digital Giants Spend Billions on TV Ads
Oct04

Why Google and Other Digital Giants Spend Billions on TV Ads

Find out what they know about TV ROI versus digital.

Read More
Why Google, Facebook, Amazon and Uber Are All About TV Ads
Aug21

Why Google, Facebook, Amazon and Uber Are All About TV Ads

Do they know something about the power of TV that you don’t?

Read More
Line Extension Advertising: What Works, What Doesn’t, and How to Win
Jan21

Line Extension Advertising: What Works, What Doesn’t, and How to Win

Launching any new product is a challenge, but the dynamics of introducing a line extension to a well-established brand are even more complex. What consumers take away from line extension advertising is colored by what they already know about the base brand, which can cause both miscommunications about the line extension and a potential deterioration of base brand values…

Read More