Optimizing Your TV Investment With More Executions
How far will your advertising dollars go? Advertisers are trying to make the most of their budgets by minimizing the investment in ‘non-working’ dollars – readjusting investments to produce just one TV spot in place of a pool of executions. The popular idea that more media exposures translates to better returns isn’t necessarily the case. In fact, reworking your ad budget to produce multiple spots can pay off in greater campaign...
Creative Wear-out: Why all good things must come to an end
So now you can go retire, right? Unfortunately, even the best commercials have a lifecycle that we, as marketers and researchers, need to carefully monitor. Knowing when a commercial is delivering strong returns, when it has plateaued, and when it has worn out is key to maintaining a strong campaign in-market.