Forbes: This Year’s Super Bowl Ads – Predicted Winners And Losers
Forbes asks Communicus CEO, Jeri Smith, to predict the winners and losers for the 2014 Super Bowl. Millions of dollars and marketing careers are on the line; the Broncos and SeaHawks aren’t the only ones at the ‘show down.’ Who will score a touch down…and who will cause the crowd to boo? Brands such as: Audi, Oikos, Go Daddy, H&M, Budweiser, and Cheerios are featured. Read the article HERE. What do...
Media Post: Changes That Will Make Or Break Your 2014
New Year, New Challenges: Implementing the right advertising tactics now will help your company stay ahead of competitors. Communicus CEO Jeri Smith writes for Media Post’s Marketing Daily and highlights the best ways for advertisers to manage shifts in the industry and maximize ROI. Communicus’ shares advertising strategies so brand advertisers can best leverage the marketing challenges of 2014. Our insights will help you...
Fox Business: Are Super Bowl ads a waste of money?
See Communicus CEO Jeri Smith on Fox Business’s Money with Melissa Francis. Smith presents examples of Super Bowl 2013 ads that were included in Communicus’ annual Super Bowl Advertising Efficiency Survey. Smith cites key elements of the study and analyzes the what made the featured commercials successful or unsuccessful. Brand advertisers focus more on creating an ad that is entertaining rather than incorporating...
Media Post: Most Super Bowl Ads Fail, But Yours Doesn’t Have To
Only 20% of 2013 Super Bowl advertisements had an impact on customer purchasing or future brand purchasing. With the Super Bowl just weeks away, brand advertisers want to make sure their advertising campaigns make the most of the media investment. After conducting a Super Bowl study for the past two years, Communicus shares the four crucial points that brands need to nail in order to successfully capitalize on their Super Bowl media...
Media Post: JC Penney’s Turnaround: Focus On Hispanics, Social Media
MediaPost’s Marketing Daily recently published ‘JCPenney’s Turnaround: Focus on Hispanics, Social Media’ by Communicus President Jeri Smith. Communicus’ analysis from the first phase in our self-funded study revealed many interesting facts including the observation that Hispanics — particularly those who are less acculturated — are more than two times more likely to engage with retail brands across social...