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Kendall Jenner, Pepsi, and Avoidable Advertising Controversies
Apr21

Kendall Jenner, Pepsi, and Avoidable Advertising Controversies

Why are some brands defying logic to get political when the stakes are so high?

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Fresh Data: 99% of B2B Ads Fall Short
Apr20

Fresh Data: 99% of B2B Ads Fall Short

How to be part of the 1% of B2B campaigns that deliver results.

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Coca-Cola and P&G Tell the Truth About Digital
Mar28

Coca-Cola and P&G Tell the Truth About Digital

Why marketers should heed what two CPG C-suite marketing and brand executives have to say about digital.

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Endangered Brands and Their Common Advertising Measurement Oversight
Mar21

Endangered Brands and Their Common Advertising Measurement Oversight

What marketers don’t track, they cannot diagnose or act upon – but should.

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How the NCAA Made March Madness a Slam Dunk for Advertisers
Mar13

How the NCAA Made March Madness a Slam Dunk for Advertisers

Year after year, March Madness grips America and the college basketball tournament delivers real value to brands. How did the NCAA do it?

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How to Measure the Defensive Impact of Your Advertising
Mar10

How to Measure the Defensive Impact of Your Advertising

Is your brand tracking data and insights on how your campaigns are helping to stem losses and fight off the competition?

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