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How to Mitigate the Risk of Advertising on Video Platforms
May01

How to Mitigate the Risk of Advertising on Video Platforms

How to come up with a video strategy that won’t get you fired.

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Kendall Jenner, Pepsi, and Avoidable Advertising Controversies
Apr21

Kendall Jenner, Pepsi, and Avoidable Advertising Controversies

Why are some brands defying logic to get political when the stakes are so high?

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Fresh Data: 99% of B2B Ads Fall Short
Apr20

Fresh Data: 99% of B2B Ads Fall Short

How to be part of the 1% of B2B campaigns that deliver results.

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Coca-Cola and P&G Tell the Truth About Digital
Mar28

Coca-Cola and P&G Tell the Truth About Digital

Why marketers should heed what two CPG C-suite marketing and brand executives have to say about digital.

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Endangered Brands and Their Common Advertising Measurement Oversight
Mar21

Endangered Brands and Their Common Advertising Measurement Oversight

What marketers don’t track, they cannot diagnose or act upon – but should.

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How the NCAA Made March Madness a Slam Dunk for Advertisers
Mar13

How the NCAA Made March Madness a Slam Dunk for Advertisers

Year after year, March Madness grips America and the college basketball tournament delivers real value to brands. How did the NCAA do it?

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