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Few Automotive Brands Win With Their Super Bowl Ad Buy
Jan15

Few Automotive Brands Win With Their Super Bowl Ad Buy

The most noteworthy trend in Super Bowl advertising is the sharp decline in automobile brands that have bought airtime for the 2015 game. Historically, the automotive category has been the most represented, with 11 brands present in 2014. Only four automotive brands have signed on so far this year, and five recent advertisers have RSVP’d “no.” It’s likely that much of the reason for the decline is that less than one in five auto advertisers succeed in building purchase interest as a result of their Super Bowl appearance. As marketing decisions are driven more than ever by the numbers – and new marketing analysis tools are providing more reliable data – the allure of participating in such a high profile event is fading fast for advertisers that don’t see a solid ROI from the buy. Click HERE for...

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Don’t Expect Any General Motors Ads During Super Bowl XLIX
Jan15

Don’t Expect Any General Motors Ads During Super Bowl XLIX

General Motors has decided not to advertise during Super Bowl XLIX. In 2014, GM aired two 30-second ads during the most popular television event of the year supporting its Chevrolet brand. This year however don’t expect a single commercial from the Motor City automaker. The company also resisted showing any ads during the game in 2013 when then-global chief marketing officer of GM, Joel Ewanick, said that the company couldn’t justify the expense of having a commercial during the Super Bowl. Click HERE for...

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