Dick’s Sporting Goods and Cause Marketing: Will It Work?
Dick’s Sporting Goods announced at the SXSW Interactive festival that the brand is making a significant investment in an initiative called Sports Matter to generate awareness and crowdsource funds for youth athletics programs. The campaign has been in the works for more than a year and will incorporate commercials, social media, and a film that will be shown on ESPN2. But will this project help their brand?