Don’t Expect Any General Motors Ads During Super Bowl XLIX
General Motors has decided not to advertise during Super Bowl XLIX. In 2014, GM aired two 30-second ads during the most popular television event of the year supporting its Chevrolet brand. This year however don’t expect a single commercial from the Motor City automaker. The company also resisted showing any ads during the game in 2013 when then-global chief marketing officer of GM, Joel Ewanick, said that the company...
Are Super Bowl Ads Worth the Price? Newcastle Says No
Newcastle’s new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend. Newcastle, a British beer company, has released a new pre-Super Bowl ad that jokingly challenges the efficacy-to-cost ratio of Super Bowl ads and invites smaller brands to “crowdfund” a more cost-effective solution. The spot features...
For Super Bowl Advertisers, Loud Bark Doesn’t Equal Big Bite
Small dogs can bark, and that certainly holds true for Super Bowl advertisers. But Communicus, a Tucson, Ariz.-based ad consultancy, says that big or small, the volume isn’t the point when it comes to successful Super Bowl ads. The company says that 80% of ads fail to produce meaningful impact among consumers, though small and “underdog” brands often beat those odds. Especially those brands offering something really new. The firm...
Does Super Bowl Advertising Really Pay Off?
As anticipation for the 2015 Super Bowl begins to build, marketers and sports fans alike are awaiting Sunday, Feb. 1. Advertisers who are investing $4 million or more in a Super Bowl commercial are busy plotting their creative strategies and public relations programs while the rest of us wait to be entertained. But marketers everywhere should take pause and examine past insights that have emerged from previous Super Bowl ad...
Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins
With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game. Click HERE for more.