Amazon’s Ads: What’s In It for Brands?
Amazon is on target to sell close to $1 billion worth of advertising this year. Using data from 237 million active customers, Amazon is quickly generating more ad revenue than other online advertising platforms. What is setting the online retail giant apart from competitive platforms like Google, Pandora, and Twitter? The power of purchase.
Dick’s Sporting Goods and Cause Marketing: Will It Work?
Dick’s Sporting Goods announced at the SXSW Interactive festival that the brand is making a significant investment in an initiative called Sports Matter to generate awareness and crowdsource funds for youth athletics programs. The campaign has been in the works for more than a year and will incorporate commercials, social media, and a film that will be shown on ESPN2. But will this project help their brand?
Retail Customer Experience: Report: Average Holiday Retail Ad Only Engaged 6 Percent Of Consumers
Our 2013 holiday advertising research highlighted how major retailers holiday ads resonated with consumers. The success or failure of a holiday ad is usually a strong indicator of overall company performance. The research focused on advertising campaigns from: Target, Sears, JC Penney, Macy’s and Kohl’s. Key findings included: The average holiday ad only managed to engage and make a brand connection with 6 percent of the...
What Marketers Can Learn from the Oscars’ Best Advertising
Stars were in the spotlight this past Sunday at the Oscars celebration, but they weren’t the only ones who walked away with attention. Brands played a significant role during the evening’s festivities – not only to those seated in the Kodak Theatre, but to the viewers at home, all 43.7 million of them…
Clickz: Which Ads Won Super Bowl XXVIII?
ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, asked CEO Jeri Smith to author a post-game reflection on what ads scored best during last night’s Super Bowl. Even though the game was an early shoe-in for the Seahawks, the ads kept viewers tuned to the screens throughout the evening. We saw a handful of new-comers join the long-reigning...