College Football Playoffs – Who cares how teams succeed; how can brands succeed is the bigger question
ESPN announced a line-up of 15 brand sponsors for the first-ever college football playoff series. Official sponsors range from food and beverage brands such as…
How Your Brand Can Leverage Competitor Ads This Holiday Season
It’s the most wonderful time of the year. It’s just coming a bit earlier and lasting longer than expected. Welcome to the year of the “Christmas creep,” as described by Stuart Elliott’s October 15, 2014 column in The New York Times. Retailers have holiday displays up before Halloween. Brands are sharing holiday shopping wish lists earlier than ever before. Consumers are receiving e-mails, mailers, ads and a variety of “shop here now”...
The Constant-Sum Game Called Advertising
Advertising campaigns are intended to build brands, but they don’t work in a vacuum. Consumers are bombarded with messages from a variety of brands, most of which are intended to build the advertised brand and to win market share. In fact, advertising typically works as a constant-sum game; one brand’s rise is another’s fall. Given this dynamic, it’s surprising that most advertisers and advertising researchers don’t pay closer...
![Mobile-reliant Hispanic market could be a key for Apple Competitors [INSIGHT]](https://www.trendsinadvertising.com/wp-content/uploads/2014/11/Hispanic-Girl-Cell-Phone-240x240.jpg)
Mobile-reliant Hispanic market could be a key for Apple Competitors [INSIGHT]
Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices. Key findings from Communicus’ research include: · Hispanic children are 70% more likely than general market children to own a tablet. Hispanic pre-kindergarten aged youth are 45% more likely to ask their parents for a tablet. · Half of Hispanic parents are considering purchasing Samsung, Google,...
Will The Hispanic Market Help Samsung Beat Apple?
Samsung’s marketing budget is legendary. In their struggle to topple Apple, the devices brand has a reported $14 billion marketing budget, which would make it bigger than those of Apple, Coca-Cola, HP, Dell, and Microsoft combined — and more than Iceland’s GDP. Yet they still trail the seemingly untouchable brand Steve Jobs built. But it turns out there is one group of consumers with whom Samsung and other Apple competitors have an...