AMA Marketing Insights: Behind the Screens
Live broadcasting is a major draw for advertisers. It’s not just the Super Bowl, Olympics, and Awards ceremonies that garner millions of fans…but shows like The Voice, American Idol, and other “of-the-moment” telecasts are extraordinarily popular for TV audiences. And the bigger the audiences, the bigger the interest for advertisers. The advent of On Demand, DVR, and Netflix has eliminate a lot of the hype of...