What Marketers Can Learn from the Oscars’ Best Advertising
Stars were in the spotlight this past Sunday at the Oscars celebration, but they weren’t the only ones who walked away with attention. Brands played a significant role during the evening’s festivities – not only to those seated in the Kodak Theatre, but to the viewers at home, all 43.7 million of them…
AMA Marketing Insights: Behind the Screens
Live broadcasting is a major draw for advertisers. It’s not just the Super Bowl, Olympics, and Awards ceremonies that garner millions of fans…but shows like The Voice, American Idol, and other “of-the-moment” telecasts are extraordinarily popular for TV audiences. And the bigger the audiences, the bigger the interest for advertisers. The advent of On Demand, DVR, and Netflix has eliminate a lot of the hype of...
How Social Media Can Eat Brand Value – and Profits
The long-term health of brands is in decline. Over the past decade, fewer consumers recognize meaningful differences between brands. Both the rise in generics from recession-squeezed budgets and the easy access of social media have contributed to a reduction in perceived brand differentiation that will accelerate dramatically in the coming years.