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Will The Hispanic Market Help Samsung Beat Apple?
Nov03

Will The Hispanic Market Help Samsung Beat Apple?

Samsung’s marketing budget is legendary. In their struggle to topple Apple, the devices brand has a reported $14 billion marketing budget, which would make it bigger than those of Apple, Coca-Cola, HP, Dell, and Microsoft combined — and more than Iceland’s GDP. Yet they still trail the seemingly untouchable brand Steve Jobs built. But it turns out there is one group of consumers with whom Samsung and other Apple competitors have an edge: Hispanics. Click HERE for...

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The Mobile Device Path to Purchase: Parents & Children
Oct10

The Mobile Device Path to Purchase: Parents & Children

New Communicus research sheds light on kids and mobile devices. According to the study, one-third of American pre-kindergarten-age children have their own tablet, while two-thirds of kids regularly use tablets. Among those that do not have tablets, 50% ask their parents to buy them one. Children who already have a mobile device are as likely (or more likely) to ask for a new device, as are those without one. More kids want iPads or iPhones than any other mobile device, and beyond Apple devices, most young users do not care what brand they get. Advertisers who hope to gain market share for their mobile devices over the coming months (and years) would be wise to recognize young consumers and their power to persuade. A thorough exploration of the study is available in our Knowledge Center. See more in the Communicus Knowledge...

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