Super Bowl advertisers may resort to ‘guerrilla’ means to get eyes
In the high-stakes battle between advertisers at this year’s Super Bowl, top corporate brands such as Budweiser, Doritos and Pepsi are once again spending record amounts for precious time during Sunday’s big game. But some researchers and advertising veterans say a more low-key guerrilla marketing campaign might be a better option for companies who want to piggyback on the Super Bowl’s shoulder pads without breaking their ad budgets...
Communicus Weighs in on Super Bowl Ad Effectiveness on CBS MoneyWatch
With the Super Bowl typically scoring as the country’s most watched event of the year, the broadcast has no problem attracting some of America’s biggest advertisers. Yet squeezed in among returning stalwarts such as Anheuser-Busch’s Budweiser are often several newbies, brands that are ponying up $4 million or more to make their Super Bowl debuts. This year, the game will include several fresh faces during the commercial breaks,...
Communicus Weighs in on Super Bowl Ad Effectiveness on BrandChannel
A lot has been made of NBC’s late closing of inventory for Super Bowl ad spots. But really, you can just blame it all on automakers: At least a half-dozen car brands that have been reliable Big Game advertisers during the last few years have decided, this year at least, to bow out. Audi is the latest to join the Big Game holdouts. Confirming what both auto and branding observers suspected for a while, the company said today that...
Super Bowl XLIX: YouTube vs. Television
The Super Bowl is the most-watched television event of the year by far. And, it’s getting even bigger, with last year’s telecast breaking the record for the most-watched TV event ever, with over 111 million viewers. This is not news. Everyone knows how big game day is, especially brands, who shell out upwards of $4 million for a 30-second spot. But, according to a study (conducted by research firm Communicus) and analyzed...
Social Sharing of Super Bowl Ads Declines, But Does It Matter?
Study Finds Pre-Game Promotions More Effective in Generating Sales Now that releasing Super Bowl ads before the game has become commonplace, people seem to be getting tired of it all. Sharing of Super Bowl ads dropped dramatically last year, and releasing the ads pre-game has a fairly negligible impact on awareness or purchase intent, according to separate research studies. Click HERE for more.