A lot has been made of NBC’s late closing of inventory for Super Bowl ad spots. But really, you can just blame it all on automakers: At least a half-dozen car brands that have been reliable Big Game advertisers during the last few years have decided, this year at least, to bow out.
Audi is the latest to join the Big Game holdouts. Confirming what both auto and branding observers suspected for a while, the company said today that it won’t participate in Super Bowl advertising this year, marking the first time in seven years it won’t be suiting up. Ford and Lincoln also confirmed this week that the sibling brands won’t be in the Big Game.
What’s going on here?
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