Few Automotive Brands Win With Their Super Bowl Ad Buy
The most noteworthy trend in Super Bowl advertising is the sharp decline in automobile brands that have bought airtime for the 2015 game. Historically, the automotive category has been the most represented, with 11 brands present in 2014. Only four automotive brands have signed on so far this year, and five recent advertisers have RSVP’d “no.” It’s likely that much of the reason for the decline is that less than one in five auto...
Don’t Expect Any General Motors Ads During Super Bowl XLIX
General Motors has decided not to advertise during Super Bowl XLIX. In 2014, GM aired two 30-second ads during the most popular television event of the year supporting its Chevrolet brand. This year however don’t expect a single commercial from the Motor City automaker. The company also resisted showing any ads during the game in 2013 when then-global chief marketing officer of GM, Joel Ewanick, said that the company...