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How to Leverage System 1 Dynamics for Advertising Success
Sep19

How to Leverage System 1 Dynamics for Advertising Success

Yes, the hype is deserved.

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How to Save a Brand
Sep13

How to Save a Brand

It’s not necessarily easy, but it is simple – and cheaper than the alternatives.

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Why Google, Facebook, Amazon and Uber Are All About TV Ads
Aug21

Why Google, Facebook, Amazon and Uber Are All About TV Ads

Do they know something about the power of TV that you don’t?

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Soccer: A Good Bet for American Advertisers or Not?
Aug07

Soccer: A Good Bet for American Advertisers or Not?

How successful was America’s most recent big sports launch?

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GE and Coca-Cola CMOs Prove “Innovation” Isn’t Always the Key to Marketing Success
Jul11

GE and Coca-Cola CMOs Prove “Innovation” Isn’t Always the Key to Marketing Success

How top CMOs from GE and Coca-Cola pull out win after win.

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Fresh Data: Existing Campaigns Outperform New Ones
Jul10

Fresh Data: Existing Campaigns Outperform New Ones

New might be more interesting to the brand team and agency, but it’s not always better.

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