System 1 Marketing to Millennial Moms: A Guide for Brands
How to win over a whole new hybrid consumer segment with System 1 and advertising.
Is Your Advertising Leaving Money on the Table?
Why you might not be tapping the most valuable consumer segment for your brand.
What Automotive Marketers Can Learn From Insurance Brands
One industry is thrilling, the other is boring – but the dull one is doing a much better job at advertising.
How to Save a Brand
It’s not necessarily easy, but it is simple – and cheaper than the alternatives.
Why Google, Facebook, Amazon and Uber Are All About TV Ads
Do they know something about the power of TV that you don’t?
Are You Underestimating the Effectiveness of Your Advertising?
With brand equity and differentiation at all-time lows, many advertisers from multiple categories are on the defensive. Thanks to category trends and emerging consumer preferences, many brands can expect the threat of extinction to remain constant. But there is a big chance that the effectiveness of even endangered brands’ ads are being sold short in research and reporting. In her monthly column for The Drum, Communicus CEO Jeri...