Heather Niemczycki

VP, Client Engagements, Communicus, Inc.

Heather brings 15 years of experience in quantitative and qualitative methodologies supporting marketing and business development insights globally across a diverse set of industries (travel, consumer product goods, heath care, B2B, retail, technology among others) from both the client and supplier side. Her experience includes working on various client issues such as marketing communications and advertising effectiveness, portfolio management, brand strategy, shopper journeys, and consumer segmentation positioning her as a sought out market research expert. Her skills and passion to deliver actionable insights through analysis and storytelling have proven to be instrumental in her success.  Heather holds a Bachelor’s degree in Science, in Mass Communications and Psychology, both of which have served her well in market research.