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Super Bowl Advertising Success

Super Bowl Advertising Success

In this piece, Jeri Smith, Chief Executive Officer at Communicus, Inc., discusses strategies for 2016 Super Bowl advertising success. All the hype aside: How do Super Bowl ads fare in persuading viewers to consider buying the advertised brand? Based on research that analyzed the impact of over 150 Super Bowl commercials between 2011 and 2015, here are the five strategies that are most likely to lead to success for 2016 Super Bowl advertisers who strive to build their brands. Click HERE for...

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