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How to Redefine Customer Loyalty With Churn Analysis
Apr01

How to Redefine Customer Loyalty With Churn Analysis

To brand marketers, fostering brand loyalty is a major objective. It’s a commonly held belief that the loyal customer is a brand’s greatest asset—worth far more than the brand switcher, both in terms of the premium prices that they will pay and the marketer’s ability to maintain a stable sales base. However, often marketers assume that an unchanging share of market implies stability in consumers’ brand purchasing habits. Click HERE for...

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