Great Expectations: The Backstory of the Tagline
Jeri Smith talks to AMA about how taglines can work, and we all can name great taglines that have helped brands distinguish themselves: “Just do it.” “Like a good neighbor.” “What’s in your wallet?” The fact that these taglines are so compelling makes every advertiser want one of their own, and many marketers invest vast resources in creating taglines for their brands. Read AMA’s: Great Expectations: The Backstory of the...
