Only 20% of 2013 Super Bowl advertisements had an impact on customer purchasing or future brand purchasing. With the Super Bowl just weeks away, brand advertisers want to make sure their advertising campaigns make the most of the media investment. After conducting a Super Bowl study for the past two years, Communicus shares the four crucial points that brands need to nail in order to successfully capitalize on their Super Bowl media investment. Click here to find out what they are.
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In the News » Media Post: Most Super Bowl Ads Fail, But Yours Doesn’t Have To
Author: Communicus
Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.
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