The Super Bowl is a month away and team Communicus is gearing up for our annual Super Bowl advertising study. Through years of research, we have continued to be surprised at the inefficiency of Super Bowl commercials. As the cost for a TV spot continues to rise, brand advertisers need to be smart about making sure their commercials pay off. Four out of five Super Bowl ads do not translate into sales. Communicus’ unique and thorough exploration of what factors deem an advertisement as successful, determine the shocking results. Entertainment and popularity shouldn’t be the sole factor when it comes to building a successful advertising campaigns. Curious on how your Superbowl 2014 advertising campaign will do? Sign up for Communicus’ Super Bowl study today. Email Jeri Smith at jeri@communicus.com
80% of Super Bowl Ads Don’t Help Sales
