Listen to Jeri Smith, CEO of Communicus, speak with Market Watch Radio. She discuss whether or not the highly anticipated Super Bowl ads make a difference in product sales. How has your brand engaged with Super Bowl advertising and have you been effective?
Listen to the interview HERE.
How's Your Advertising Working?
Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.