Advertisers are acutely aware of the growing need to reach Hispanic audiences through both offline and online media. Recent Communicus research dug deeper into the specifics behind effectively reaching the Hispanic Market with the online aspects of your campaign. Jeri Smith writes for Media Posts’ Engage: Hispanics to reveal some of these best practices.
Read MediaPost’s Engage: Hispanics HERE.
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Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.