Although they’re not generally the target consumer for high-end electronics, kids are using smartphones and tablets in increasing numbers and are showing a clear preference among brands.
According to advertising consultancy Communicus, one-third of American pre-kindergarten-age children have a tablet specifically used by them, while two-thirds of kids regularly use tablets. Among those that don’t have tablets, 50% ask their parents to buy them one.
“It’s certainly an opportunity area” for device manufacturers, Jeri Smith, president and CEO of Communicus, tells Marketing Daily. “[Kids] don’t dictate the brand, but they can use the ‘pester factor’ to get what they want.”
Click HERE for additional findings.
