Every year, around February 3rd, newspapers and websites line up to play the post-Super Bowl favorite reporters pastime: Analyzing Super Bowl commercials. Some scrutinize their humor, others focus on the sexy factor, while many others come up with more or less passable definition for the “best” and “worst” ads of the year.
Communicus, a US research based advertising consultancy, conducted a study prior to Super Bowl 2014 that found that about 60% of ads do not increase purchase or purchase intent.
Click HERE for more.
