When it comes to decisions that are as complex and personal as health care attitudes and behaviors, it can be challenging to identify the precise role played by advertising. Not only are consumers frequently unwilling to admit that advertising convinces them to change, they often don’t even recognize the role played by sponsored messages in how their attitudes and behaviors have been shaped.
How's Your Advertising Working?
Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.