Violent and otherwise unsavory video content is making its way to consumers – live and online. The increasingly risky variables involved in the realm of live has sparked a renewed sense of urgency for brands to revisit their live content strategies. Some marketers are wondering whether they should get into live video at all. Communicus Jeri Smith writes for MediaPost on the safer way brands can make the most of live events – starting on the playing field.
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Communicating in the Digital Space » The Sporting Solution to Brands’ Live Video Dilemma
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